How many of us remember the first time we surfed the web on our mobile phone?
Sure, the sheer novelty of it was enough to amaze us at first, but it didn’t take long before we grew frustrated by the agonizingly slow loading times and jumbled unnavigable pages.
Media trends have steadily moved away from desktop web surfing over the last several years, web users, instead, finding a highly valued convenience and immediacy in their mobile devices.
In 2016, as much as 65 percent of all digital media time was spent on a mobile device, such as a smartphone or tablet, while desktop usage has dwindled to account for just 35 percent of total media time.
That means that the majority of web browsing is happening on a mobile interface, resulting in an increasing number of potential consumers discovering and interacting with your business or service on the go.
The mobile phone saturation in America has skyrocketed over the years, resulting in approximately 95 percent of Americans owning a mobile phone, 77 percent of which are smartphones. A number that has increased impressively since 2011, when just 35 percent of mobile phones were smartphones.
Today, nearly every major digital category receives the majority of its traffic from mobile users: Retail owes 62 percent of its total traffic to mobile users, while social networking owes 72 percent of its total traffic to the same.
That was a lot of statistics, but what does it all mean? Simply put, it means that having a quality mobile website cannot be overstated.
Since consumer trends are embracing all things mobile and convenient, businesses that align themselves with that trend will also align themselves with relevance and success.
How Do I Begin?
Now that we understand the importance of going mobile, we can now start to examine the best ways to do so.
Just because we live in a world surrounded by code doesn’t mean that all of us are adept at it, and certainly not to the point that we would feel comfortable undertaking something so vital as the mobile presence of our company or service. Phoenix Marketing Company is a great team helping companies to create their mobile websites and present them in the best way.
Fortunately, many individuals more code savvy than ourselves have recognized our plight, and have provided us with a series of simple solutions.
If you already have a website, then the next part is easy, thanks to the advent of “website mobilizers”, also sometimes called “converters”.
What this essentially is is a piece of software that will take your standard desktop website and create a mobile version of it.
Mobile converters cater to an array of web design needs, with varying degrees of customization. Ultimately, what converter is best for you will likely depend on the overall complexity of your website, as well as the needs of your audience.
Most software is designed to be as user-friendly as possible, and is available across a range of prices, with many popular options being totally free.
Before we get into the different types of website converters on the market, however, let’s examine some of the key features that make a mobile website work.