The most important quality of a mobile website will inevitably lie in the overall user experience.
In broad terms, “user experience” can be broken down into just a few key points:
1. Ease of navigation.
2. Download speed.
If a website is dismissed or abandoned by a user, the reason is more than likely linked to one, if not all, of the aforementioned key points. To avoid visitor drop-offs, hire Internet Marketing Team which will take care of your business website.
Ease of Navigation:
Take into consideration the dimensions of a standard laptop or desktop computer screen where the width is always greater than the height.
Conversely, the dimensions of a mobile device, whether tablet or smartphone, is the direct opposite, where the width of the screen is always less than the height.
What this means is that when accessing websites on a mobile device that are designed for a shorter, wider display, the results are often jumbled and difficult to navigate.
The most common issue mobile users experience are long loading times.
Studies have shown that approximately half of all web users expect a web page to load in 2 seconds or less. That same nearly 50 percent will frequently abandon a page that takes longer than 3 seconds.
These expectations directly affect the success of your online presence, especially in the case of retailers where over three-quarters of online shoppers reported that they would not return to a website in the future if they had experienced long loading times, with 40 percent saying that they would tell a friend of their poor experience.
Perhaps the most defining feature of the growing mobile trend is that it centers on convenience. People do not want to spend a lot of time browsing a website for information and that is a good thing from a marketing standpoint because you as the business owner or service provider want to have the time between discovery and conversion as brief as possible.
Web sites that ignore this simple rule are quickly abandoned for a simpler, better-organized experience.
Optimizing The Experience:
Just like the quote frequently attributed to Albert Einstein; “Everything should be made as simple as possible, but not simpler” the same is true for mobile web design. Web users want a convenient, intuitive experience that is easily navigated and readily assimilated, and to achieve this, one cannot forget the importance of simplicity.
Let’s begin with layouts.
Design your website in a vertical fashion to accommodate the longer, slimmer screens of smartphones and tablets, but also keep in mind that mobile users are not fond of scrolling through a website to locate vital content.
The need to scroll, however, can be neatly circumvented by the use of centrally located drop-down menus.
Drop-down menus have become enormously popular across all kinds of mobile websites, likely because they are very visible to the user, while also providing an excellent way of organizing content in a way that makes it easily accessible.
Start by identifying your most relevant content and information, and make it easy to find. If you decide to use a drop-down menu, ensure that all headers and subheaders are properly labeled so that customers don’t become confused when searching for information.
Include useful features like map buttons to find your locations, and buttons to follow you on social media like Facebook, Twitter, Instagram, and LinkedIn.
Additionally, design buttons with fingertips in mind. An annoying flaw in many mobile websites is that many of the links and buttons are incredibly small and difficult to tap without a stylus.
Since most of us do not use a stylus, you can see how this could become annoying.